Microsoft acquires video search company

Acquisition of VideoSurf will give Microsoft video search technology

Tags: Mergers and acquisitionsMicrosoft Corporation
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Microsoft acquires video search company Microsoft will work to integrate the VideoSurf technology into its Xbox Live service.
By  Mark Sutton Published  November 27, 2011

Microsoft has announced a deal to acquire video search engine company VideoSurf.

The deal will give access to VideoSurf's search technology, which uses computer vision algorithms that can see video content, to enable visual searches of large volumes of video content.

The value of the deal was not disclosed, but TechCrunch said that informed sources put it at $100m.

Microsoft said that it will initially integrate the VideoSurf Technology into the Xbox Live service, to give users a means to search through the growing amount of video content available through Xbox Live. The search will also show content from apps and other sources.

"Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have the content tagged in real-time to integrate the speed and relevance of the search results," said Alex Garden, director of Microsoft's Xbox Live unit, in a statement.

"Microsoft's Interactive Entertainment Division is at the leading edge of connected entertainment," said Lior Delgo, CEO and co-founder of VideoSurf. "We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions."

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