Adobe signs Al-Falak as distie for KSA

Saudi-based distributor will be supporting the full range of Adobe products in the Kingdom

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Adobe signs Al-Falak as distie for KSA Alfalak Distribution will handle Adobe's entire range in the Kingdom.
By  Manda Banda Published  November 21, 2011

Adobe Systems MENA has signed Al-Falak Distribution, an IT distributor in Saudi Arabia, as its official distribution partner in that market.

Alfalak joins the company's strategic network of Middle East and North African distributors which includes Logicom, Mindware, Disway and Grapheast.

Under the accord, Al-Falak Distribution will be supporting the full range of Adobe's products to ensure availability for business users and retail outlets across the Kingdom.

"During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom," said Abdallah Saqqa, general manager, Adobe Systems MENA. "Al-Falak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our distribution network."

Ahmed Ashadawi, CEO and president, Al-Falak Electronic Equipment & Supplies Co. said: "We are delighted to join the Adobe network as an authorised distributor. Through this partnership, we will be offering our customers in Saudi Arabia with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom."

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