Sega acquires Three Rings

Purchase is designed to improve Sega’s foothold in the digital space

Tags: Mergers and acquisitionsSega ( Rings Design (
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Sega acquires Three Rings Sega has acquired Three Ring Games, creator of Game Developers Choice Online Award-winner Spiral Knights.
By  Georgina Enzer Published  November 21, 2011

Sega of America and Sega Europe have acquired San Francisco-based independent developer Three Rings Design, founded in 2001.

According to Sega, the team at Three Rings has over ten years of experience creating accessible and engaging online worlds, including the popular puzzle-MMORPG Puzzle Pirates and recent Game Developers Choice Online Award-winner Spiral Knights.

The acquisition of Three Rings is part of Sega's aggressive expansion into the digital space.

"We knew from the first time we saw Spiral Knights that the team at Three Rings was not simply talented but truly unique, and the close bond we have formed with them over the past year has only solidified that impression," said Haruki Satomi, senior vice president of Digital Business for Sega of America. "We are proud to welcome them as the newest member of the Sega family, and look forward to seeing what great things we can create together over the coming years."

Three Rings joins Sega subsidiaries such as Football Manager developer Sports Interactive and Total War creators The Creative Assembly.

"Three Rings has always been a studio that prides itself on the depth and creativity of our games, we are very fortunate to have found a company like Sega that both respects our identity and shares our passion for developing engaging and quality games," said Daniel James, CEO of Three Rings Design. "We are honoured to be joining such a legendary team and look forward to collaborating on amazing ideas together."

According to Sega, the companies will focus on continuing to grow and Spiral Knights, and also concentrate on launching a MMO, based on the world-famous BBC sci-fi series Doctor Who, with BBC Worldwide.

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