Nokia unveils location-based Offers app

App comes pre-installed on new Nokia phones, allows users to see offers and deals at their location

Tags: EntertainmentNokia CorporationUnited Arab Emirates
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Nokia unveils location-based Offers app Nokia has unveiled its new location-based service called Offers, which runs with Nokia Maps. The service allows users to pinpoint their location and then see offers in their vicinity.
By  Georgina Enzer Published  November 10, 2011

Nokia has launched a new Nokia Maps Offers service in the UAE, which is designed to provide real-time updates on available offers and promotions around users the UAE, and comes pre-loaded on all the latest Nokia smartphones.

The Nokia Maps Offers service is a location-based pilot project which Is designed to deliver up-to-the-minute information on offers and promotions in the UAE.

The service allows users to locate their position by GPS and then see what offers are close to their location.

The Offers service also comes with free, pre-installed drive and walk navigation to the offers destination.

"Nokia remains committed to continuously providing consumers with a better smartphone experience and a variety of options to ensure that they get the most out of their device.  The OFFERS service will recognise Nokia users' location automatically and display only the offers related to this location. Consumers can then interact with the offer in 4 ways after clicking on the banner. They can view full description of the offer, call the offer provider to book or check for more details, click to view website or even display offer on map and use Nokia Maps navigation to get there," said Tom Farrell, general manager of Nokia Lower Gulf.

"This is the latest Nokia value added service to be launched in the UAE which provides Nokia users with meaningful benefits and rewards while helping to connect people," added Farrell.

The Nokia Maps Offers service is powered by Navteq, a leading global provider of location content in the form of maps, traffic and places data for navigation, location-based services and mobile advertising.

According to Nokia, over 50 major companies throughout the UAE are currently using the new Nokia Maps Offers service to promote their latest consumer offers. The new service works online on all Nokia smartphones in the UAE with Nokia Maps installed. Latest Nokia Maps can be downloaded from Nokia Store www.store.ovi.com

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