DISTREE Events unifies global branding

Simplified system allows vendors and channel partners to identify most appropriate events

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DISTREE Events unifies global branding DISTREE Events offers vendors a cost-effective platform to reach out to partners, says Hemraj.
By  ITP.net Staff Writer Published  October 20, 2011

DISTREE Events has unveiled a new global branding strategy for its annual events, which take place across EMEA and Latin America.

The new simplified naming policy is designed to assist vendors and channel partners in identifying the most appropriate event for their business needs.

"DISTREE Events has been serving the channel for more than a decade, offering vendors a cost-effective platform to reach out to existing and new partners across EMEA," explained Farouk Hemraj, CEO at DISTREE Events. "Our recent expansion into new markets such as Latin America and the desire from vendors to engage with us at a strategic global level has prompted this decision."

"We wanted to make it crystal clear to all parties the geographic remit of each event, the channels represented and the business benefits of attending," Hemraj added. "This is why we have decided to implement a unified global branding strategy that can grow with us as we enter more new markets."

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