Redington, EMC sign distribution pact for KSA

Deal expected to provide new sales opportunities for both parties in the Kingdom

Tags: EMC CorporationRedington Gulf
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Redington, EMC sign distribution pact for KSA Shankar says Redington will leverage this opportunity by providing market breadth and depth for EMC solutions.
By  Manda Banda Published  October 19, 2011

Regional VAD Redington, has sealed a distribution agreement with information infrastructure solution vendor EMC for the Kingdom of Saudi Arabia.

EMC says the appointment is based on Redington's vision and distribution expertise, and its ability to expand the reach of information infrastructure systems to the mid-market through its wide network of resellers.

Under the agreement, Redington will provide new sales opportunities through its reach to new and wider audiences, helping medium-sized organisations to gain closer access to EMC's storage and backup solutions. According to EMC, Redington Gulf was also selected for its specialist's skills and solid reputation across the channel community.

"EMC partnered with Redington following an EMC-wide review process. We were extremely impressed with the company for its market knowledge, IT expertise and value proposition to its reseller network," said Havier Haddad, channel manager for Turkey, emerging Africa and Middle East, EMC. "In a time when customer satisfaction is vital, the appointment of Redington is part of our strategy to reach out to wider base of customers with increasingly competent and professional channel partners capable of meeting their quality expectations," added Haddad.

"EMC is already a strategic vendor for Redington in India and Turkey. The extension of the relationship to the Kingdom of Saudi Arabia has happened at a time when information infrastructure solutions are in high demand by the Saudi market. Redington will leverage this opportunity by providing market breadth and depth for EMC solutions through its reseller network in the Kingdom," said Raj Shankar, managing director, Redington.

Ramkumar Balakrishnan, vice president, Value Division, Redington said: "The addition of EMC solutions to our portfolio in the KSA will provide an option for our partners to offer enterprise-class storage and backup solutions to their end customers. We will support our partners through pre-sales, post sales implementations, regular sales/technical trainings and other market development activities in order to increase the adoption of EMC solutions in the channel. We will create opportunities for services and also focus on driving incremental revenue within the mid-market and SMB sector."

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