Get to know: Samer Sayed

Building a proper development plan to enable partners to do business efficiently with Iomega is crucial.

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Get to know: Samer Sayed
By Staff Writer Published  November 20, 2011

Building a proper development plan to enable partners to do business efficiently with Iomega is crucial.

Samer Sayed, regional B2B sales manager, Iomega Middle East and Africa

What’s your career history to date? How did you end up working in Dubai?

I moved to Dubai from Saudi Arabia in 2004 as the HP channel development manager for the Middle East. In Saudi Arabia, I was working as the PSG country manager there. I also had the opportunity to work for Fujitsu before moving to EMC in early 2010.Today, I manage Iomega’s B2B business in the Middle East and Africa region as regional sales manager.

If you could improve one thing about the channel business what would it be?

I believe that building a proper development plan to enable partners to do business efficiently with Iomega is crucial across the organisation. Channel partners are key for us and they require more support and help to ensure that they have the right plan in place to penetrate and generate more profitable business.

What technology should the channel be watching this year?

I feel that NAS solutions and smart phone are products channel partners should embrace. Small and mid-sized businesses face the same challenges as large organisations. Iomega offers different NAS based solutions for SMBs to help them manage increasing levels of data complexity in their business.

What is your proudest career achievement to date?

This region is very fragmented and has different cultures which we have to deal with and requires more patience and consistency. Understanding the local market seasonality is crucial to the success of any business in the Middle East region.

What is the best piece of advice you have been given?

Treat people the way you expect them to treat you. Short-term strategies will never work here or anywhere else. People buy from people and what comes around goes around.

What is the biggest mistake you have ever made since working in the IT market?

Nothing specifically to me per se but investing in any project with no commitment can be detrimental. Any investment requires strong commitment to make it work.

Which IT company, other than your own, do you most admire and why?

It has to be Apple because they understood the consumer needs ahead of others and their smart phone devices are fast gaining momentum in the region.

What is the biggest challenge facing the Middle East IT channel?

Without doubt it has to be the lack of skilled resources, product knowledge in the channel and receivables. The cost of skilled resources is increasing, making it difficult for some organisations to train their staff and to build sound product knowledge and technology expertise.

What is your favorite thing about the company that you work for?

I like the fact that Iomega has a clear understanding of what the market it addresses needs. Iomega covers both the SMB and retail channels in a very focused way to cater to their needs.

What sort of interests do you have outside of work?

My family has always played a major role in my success. I enjoy spending quality time with my family. Aside from that, I also enjoy reading extensively.

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