Mumzworld portal helps mothers in the region

Mumzworld, a new e-commerce site dedicated to mothers, babies and children has launched in the region.

Tags: E-commerceMumzworld (www.mumzworld.com)United Arab Emirates
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Mumzworld portal helps mothers in the region Mumzworld, an e-commerce site dedicated to mothers, babies and children in the region is now online.
By  Georgina Enzer Published  October 18, 2011

Mumzworld, a new e-commerce site dedicated to mothers, babies and children has launched in the region.

The online shopping portal currently stocks over 15,000 products for mothers, children & babies and has captured the interest of over 250 of the world leading mother and child brands including Lamaze, OshKosh B'Gosh, Phillips Avent, Disney and Lego.

The online shopping portal also brings shoppers both niche brands and more established brands that do not have a presence in the region, such as Kaiya Eve Pettiskirts and Lemon Loves Lime. Mumzworld said that it has more brands signing up on a daily basis.

Mumzworld is designed to be able to deliver purchased goods to the customer's doorstep between one and three days in the UAE, and seven to 10 days regionally.

"Mothers today want convenience, want choice and want to feel empowered that they have all the information they need at their fingertips to make informed decisions for their families. Mumzworld was created to address this need. For mothers, we want to provide a one stop shop that will allow them to access the widest range of mother, baby and child products from the region and abroad, while for regional retailers we want to provide a highly effective platform to engage with a captive, targeted audience 24 hours a day, 7 days a week," said Mona Ataya, CEO of Mumzworld.

The site also aims to include  depth of information on its products, with a  comparison tool that allows shoppers to compare up to twelve similar products simultaneously, and consumer reviews for users to post their own comments.

"In the seven years since I became a mother I have seen enormous changes in the products and technologies available to help us be better parents. From bottles to car seats, as parents we are constantly being bombarded with new information on how to keep our children safe and happy. Traditionally parents have not been able to access information on new technologies and products available on the market from simply walking into a store, and have been left to fend for themselves. The different interactive and comparison features on the site are there to help empower mothers in the region so that they can access this information easily and feel confident in their buying decision," said Ataya.

The site also features an online reviews and comparison feature and offers registered users the chance to join in Q&A sessions with medical professionals and baby & child experts, as well as online forums where they can meet other mothers.

The site also offers a gift registry service and a Listastic section that offers a guide to the essentials needed during the different stages of childhood.

"We want Mumzworld to be so much more than just another e-commerce site. We want it to be a gateway to the universe of everything mother, baby & child, where mothers, fathers and friends will not only benefit from the range of products available to them, but also the information provided on products and other parenting issues," said Ataya.

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