Get To Know: Mazen Jabri

Partner readiness interms of enablement, capacity and capability is still lacking in the Middle East region.

Tags: SAP Middle East and North Africa
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Get To Know: Mazen Jabri
By Staff Writer Published  October 13, 2011

Partner readiness interms of enablement, capacity and capability is still lacking in the Middle East region.

Mazen Jabri, Head, Ecosystem and Channels, SAP Middle East and North Africa (MENA)

What’s your career history to date? How did you end up working in Dubai?

I started my career in the IT systems integration segment 27 years ago in Saudi Arabia. I worked with Gulf Stars Systems for a decade and Abdul Latif Jameel Group for four years. I then joined Cisco in Dubai and was there for 11 years, most recently under the position of general manager. I joined SAP in Dubai in January 2011 as head of Ecosystem and Channels for the MENA region.

If you could improve one thing about the channel business what would it be?

I would encourage greater pro- active engagement with channel partners. This would make sure that vendors and channel partners plan opportunities together, and align on customer engagements in order to maximise win rates and minimise loss of margin.

What product or technology should the channel watch out for this year?

There are three distinct areas of innovation emerging: mobility, in- memory computing, and on- demand applications. SAP has embraced these trends and is producing game- changing technology for the benefit of its customers and channel partners. In the MENA region.

What is your proudest career achievement to date?

I had a significant role to play in the build- up of the Dubai Internet City since its inception in 2000, succeeding to offer services as a business park (TECOM). Within SAP, I am very excited to continue to engage better with our channel partners to bring more innovations and best practices to our customers in the MENA region.

What is the best piece of advice you have been given?

Make sure you do everything you can do until your conscience is at ease, the outcome whether you succeed or fail is always in the hands of the creator.

What is the biggest mistake you have ever made since working in the IT market?

Trusting that this industry would keep growing indefinitely.

Which IT company, other than your own, do you most admire and why?

Apple for understanding the true meaning of ‘innovation’ without jeopardizing usefulness or usability.

What is the biggest challenge facing the Middle East IT channel?

Partner readiness in terms of enablement, capacity and capability is still lacking in the region. In addition there can sometimes be a lack of appreciation from customers on the complexity of implementing a fully integrated Business/ IT Solution.

What’s your favorite thing about the company you work for?

SAP is clearly a leader in industry solutions and now becoming an innovator of business application platforms such as On- Premise, On- Device, and On- Demand. I am enjoying developing, expanding and enabling our channel and partner ecosystem.

What sort of interests do you have outside of work?

I enjoy reading books, in particular novels or literature which focuses on history and politics. I watch a lot of movies such as epic fiction and historical drama in addition to documentaries. Another interest is smoking a good cigar!

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