GoNabit becomes LivingSocial

UAE group-buying site gets rebranded following purchase by LivingSocial in June

Tags: GoNabit (www.GoNabit.com)LivingSocial (www.livingsocial.com)Mergers and acquisitionsUnited Arab Emirates
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GoNabit becomes LivingSocial Dan Stuart, MD, LivingSocial Middle East said that the rebranding of GoNabit and the development of the LivingSocial mobile site is a game-changer for group buying in the Middle East.
By  Georgina Enzer Published  October 17, 2011

GoNabit has now been officially rebranded as LivingSocial, following its acquisition in June 2011.

The group buying site will operate as before, but off the LivingSocial platform, which will give it bigger and better local discovery experience for members and merchants, including buying and redeeming vouchers via a mobile application, which is a first for local commerce in the Middle East, according to LivingSocial Middle East.

When the LivingSocial Middle East site goes live on 18 October, all existing GoNabit members will need to create a new account on LivingSocial in order to purchase the daily deals they receive each day. Any outstanding GoNabit vouchers are still valid and can be accessed via the original GoNabit website until they expire. Any unused GoNabit store credit will also be transferred to the customer's new LivingSocial account as LivingSocial Credit, said LivingSocial Middle East.

"Our rebrand to LivingSocial Middle East brings a truly world-class e-commerce experience to the region and will be a real game-changer for social commerce here. Essentially, we are everything people have come to know and trust about GoNabit. We think combining our strong team, operating experience across the Middle East, and commitment to customer service with LivingSocial's domain expertise - and now their great platform - is a big moment for the region. People no longer have to look outside the region and admire leading edge online businesses. Now, it's here" said Dan Stuart, MD, LivingSocial Middle East.

The rebranding also means that Middle East members can access more than 600 daily deal markets in 25 countries around the world, all from one account, according to LivingSocial Middle East.

The company is also launching the LivingSocial mobile app which allows LivingSocial members to use either the mobile app or the mobile-optimised website as their voucher wallet and is designed to allow users to view unexpired vouchers in their area and redeem them without printing the voucher.

"Buying and redeeming deals while on the go via mobile is a fantastic development for our business, our subscribers and for our merchant partners too. It offers the convenience of paperless transactions and, through geo-location functionality, informs subscribers of unused vouchers for nearby merchants. We all want to use the vouchers that we've bought, and with this innovation, it's now much easier for redemptions to fit into your life and what you do, when you do it," said Stuart.

LivingSocial Middle East is also improving its Merchant Center, the portal is now designed to be able to allow LivingSocial partners to access deal analytics, download voucher lists and track the progress of their deal. Merchants can also access the recently released LivingSocial Merchant app that lets them manage voucher redemptions through an iPhone or iPad.

"We have the same business and marketing expertise that proved a game-changer in helping merchants to market their business and attract and retain new customers, but now we have the best-in-class tools to improve our merchant partner experience. The LivingSocial platform is constantly developing and we'll be bringing a wave of improvements over time - there is much, much more to come," said Sohrab Jahanbani, COO, LivingSocial Middle East.

LivingSocial Middle East will launch in Abu Dhabi, Dubai, Sharjah, Cairo, Beirut and Amman.

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