Get To Know: Sundeep Raina

People whom I admire most in the IT Industry or any industry are individuals who have made it big from scratch.

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Get To Know: Sundeep Raina
By  ITP.net Staff Writer Published  October 17, 2011

People whom I admire most in the IT Industry or any industry are individuals who have made it big from scratch.

Sundeep Raina, Regional Manager, Middle East, Chatsworth Products (CPI)

What’s your career history to date? How did you end up working in Dubai?

I have been in the IT industry for over 16 years, 12 of those in the Middle East. Currently, I work with Chatsworth Products, (CPI) as the regional manager for the Middle East region. Prior to my move to Dubai, I was working for a distribution company in India. I had always dreamt of working in a place with diverse cultures and here I am.

What do you enjoy most about working in the Middle East IT market?

The Middle East is one of the most dynamic markets in the world and this is what I like most. It is fast paced, keeps you on your toes, fiercely competitive and it brings out the best in me.

What do you dislike most about working in the Middle East IT market?

Though the market is dynamic, it has become very price conscious. I would like to see an increase in supplier and buyer trust.

What are your top channel tips for the next 12 months?

Create your own niche. Whether it is a service or a product, be creative.

Which individual in the IT industry do you admire most and why?

People whom I admire most in the IT Industry or any industry are individuals who have made it big from scratch. Those who didn’t have high academic qualifications, but were educated enough to change the way the world works. Bill Gates, Larry Ellison and Dhirubhai Ambani are a few examples that come to mind.

How would you describe your management style?

I believe in leading and not micro-managing. As a team leader, I let my team know that I have full confidence in their skills, intent and actions. My goal is to see cohesiveness in the team, whole heartedness to work towards a common goal and the spirit to do whatever it takes within human capacity to achieve it.

What is the proudest moment of your career to date?

Recently, I played an instrumental part in securing one of the biggest projects in the history of our organisation. It took two and a half years of hard and intelligent work.

What is the best deal you have ever closed?

I am not sure if it was the best deal, but it was a sizeable deal very early in my career with CPI, which was perceived to be a long shot that we would not win. Fortunately, I discussed it with a few people and we won the deal out of persistence and against all odds. I learnt from that day onward to ‘never say die’. The ‘never say die’ philosophy is inscribed in me and will remain with me.

What is the most valuable lesson that you have learnt doing business?

When a mishap occurs, it is a great opportunity to work with the customer and create an electrovalent bond. Everyone commits mistakes, but how we react and solve them is what makes all the difference.

How do you relax outside work?

Music and sports often help me to relax. I like to play with my son and cook some good food for my wife, whenever time allows it.

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