YouTube adds Merch Store

New application allows artists to sell merchandise, concert tickets and organise meet-ups

Tags: E-commerceE-paymentEntertainmentGoogle IncorporatedYouTube
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YouTube adds Merch Store YouTube has added a Merch Store for artists that have their own channel on the site.
By  Georgina Enzer Published  October 17, 2011

YouTube has just added the ability for YouTube artists to sell merchandise, events tickets and music downloads.

The new feature, called Merch Store is designed to allow YouTube partners to offer fans merchandise directly on their channel.

Fans will be able to buy artists' merchandise, digital downloads, concert tickets and organise meetups.

YouTube has partnered with Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads.

The Merch Store will be rolled out globally over the next few week.

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