Brightpoint to set up online store for Windows Phone

Microsoft and distributor collaborate on online store for Windows Phone devices

Tags: Brightpoint Inc (www.brightpoint.com)E-commerceMicrosoft Corporation
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Brightpoint to set up online store for Windows Phone (l-r) Hannu Rouppa, senior VP, Middle East & Africa, Brightpoint Middle East and Gustavo Fuchs, Microsoft Mobility director, Middle East and Africa.
By  Mark Sutton Published  October 16, 2011

Microsoft has signed global wireless distributor Brightpoint Middle East to sell Windows Phone devices via an online store for the MEA region.

The Windows Phone Online Shop e-commerce site will stock Windows Phone devices from a range of manufacturers, and will deliver to customers directly.

The site, which will be offered in English, French, Arabic and Turkish, will include comparisons, reviews and demo videos, and a social media element so that users can add their own comments and share content.

"We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region," said Gustavo Fuchs, Microsoft Mobility director, Middle East and Africa.

"We are pleased to continue our long time partnership with Brightpoint, who have been with us since the first version of Windows Mobile and has now embraced Windows Phone as a part of their portfolio. Brightpoint's wide reach across Middle East and Africa and its globally recognized distribution expertise will ensure consumers will have access to the latest and greatest phones as soon as possible," added Fuchs.

"We are happy to strengthen further our long term relationship with Microsoft in support of their Windows Phone offering," said Anurag Gupta, president of Brightpoint Europe, Middle East and Africa. "Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region."

Individual country access to the Windows Phone Online Shop will be rolled out with the first launch set to take place later this year.

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