UAE developers create BlackBerry app

Boum App, created by two Zayed University graduates is designed to expose hidden gems in the UAE

Tags: BlackBerry MessengerResearch In MotionUnited Arab EmiratesZeroWire Labs (www.zerowirelabs.com)
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UAE developers create BlackBerry app His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE prime minister and vice-president, and ruler of Dubai met Fatma Al Ghaith and Meera Alsiri at GITEX 2011.
By  Georgina Enzer Published  October 16, 2011

Dubai-based software developer, ZeroWire Labs, has launched a UAE-inspired User Generated Content (UGC) application for BlackBerry smartphones in collaboration with two graduates from Zayed University.

The application called Boum App is available as a free download on BlackBerry App World.

"ZeroWire Labs is very keen to support our local developer base. We have created a powerful app for BlackBerry smartphones that integrates social media and user-generated content," said Mohammed Ali, co-managing director of ZeroWire Labs. "The application was developed for the BlackBerry platform due to the strong user base of customers in the UAE - it was an easy decision for us to develop for this platform."

The two graduates, Fatma Al Ghaith and Meera Alsiri were inspired to develop Boum App, which is named after the traditional Arabic deep sea dhow, after their friends wanted to share their favourite ‘hidden gems' of the Emirates using their social networks and BlackBerry smartphones.

Boum App is designed to allow users to capture images and post them to the app, along with a brief description of the location or subject. Locations are tagged via GPS, and users can upload an infinite amount of sites for visitors and residents to explore.

"Boum App is a fantastic tool for everyone to enjoy, whether they're residents or tourists," said the developers, Fatma Al Ghaith and Meera Alsiri. "As Emiratis, we know a lot of places that might not be common knowledge, and we love to share these with people to have them experience the history and heritage of the UAE."

Boum App was created with the support of the Municipality of Abu Dhabi City, Zayed University and ZeroWire Labs.

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