POV keen to build its brand in the region

Point of View is appearing at GITEX TECHNOLOGY WEEK this year as a brand building exercise. The company is using its booth to show off its various products and hopes to strike a chord with regional consumers.

  • E-Mail
POV keen to build its brand in the region Point of View is using Gitex to build its brand and show off its products.
By  ITP.net Staff Writer Published  October 12, 2011

Point of View is appearing at GITEX TECHNOLOGY WEEK this year as a brand building exercise. The company is using its booth to show off its various products and hopes to strike a chord with regional consumers.

“We are here to build our brand and this year we are using our booth to show off our latest products such as the Point of View GeForce GTX 580 ‘Beast’. The Beast card uses Nvidia’s GeForce GTX 580 GPU and it is clocked at a very high frequency of 855MHz. It is the fastest in the GTX 580 range, as the ‘Charged’ and ‘Ultra Charged’ GTX 580 models have their cores clocked at 810MHz and 841MHz respectively. As a result of the high core frequency the Beast card offers tremendous performance,” explains Najib Nesrini, Sales Director Middle East, Point of View.

Asked about how he plans to grow his company’s brand in the region, Nesrini says, “We are a relatively new name in the market, so we aim to start by creating a solid channel that allows us to reach out with our products. We are here trying to meet distributors so we can build a channel around our products. The right partner is critical.”

Another product the company is touting at its booth is the Mobii Tablet 7”. The device features a 7-inch touchscreen, which runs at a native resolution of 800 x 480 pixels, is powered by a 600MHz processor, is packed with 256MB of RAM and runs Google’s Android 2.3 operating system. The tablet is being billed as a tablet PC with GPS navigation capabilities. The company also offers a range of other tablets with large 10-inch screens.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code