Oracle likes Middle East

Oracle has been singing the praises of Middle East enterprises at GITEX TECHNOLOGY WEEK, with Vice President of EMEA Alfonso Di Ianni revealing at the show that sales of some solutions in the region have outstripped those of many European markets.

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Oracle likes Middle East Alfonso Di Ianni this week rejected the idea that Oracle deliberately locks in its customers
By  ITP.net Staff Writer Published  October 12, 2011

Oracle has been singing the praises of Middle East enterprises at GITEX TECHNOLOGY WEEK, with Vice President of EMEA Alfonso Di Ianni revealing at the show that sales of some solutions in the region have outstripped those of many European markets.

In particular, he pointed to Oracle Exadata, revealing that sales in Saudi Arabia were higher in the three months to August than all but the biggest markets in Europe. However, he was keen to stress that the sales weren’t a result of there being more capital available in the region than in Europe. “I’m delighted to manage this region,” he says. “It has some of the most innovative and forward thinking customers, not just in EMEA, but around the world. They do have some more money than in Europe, but if I’m being entirely honest, they’re being just as careful with their spending. They are much more interested in knowing if it will be reliable or not.”

Pointing to the rapidly changing market, he accused many of Oracle’s rivals of failing to take into consideration the challenges facing enterprise IT departments when rolling out solutions. “They are under enormous pressure today,” he continues. “Far too much of a department’s time is taken up testing and ensuring that a solution will be reliable.

“Companies need to move fast in the modern business world. There are still major acquisitions and expansions going on, and the management can’t afford to be held up by IT any more.”

Di Ianni also addressed some of its rivals’ frequent accusations. “Many of our rivals accuse of us trying to lock in our customers; however, that line of thinking is exactly the same reason they are failing their own customers. It’s not about removing choice from the CIO – if you look at all our solutions, they can be stripped right down and used as part of a wider infrastructure – rather, what we are trying to achieve is removing the need for the CIO to have to test everything,” he says.

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