OM eyes Middle Eastern beachhead

Component builder OM Associates is using its time at GITEX TECHNOLOGY WEEK to search for regional distribution partners. The company is keen on setting up a beachhead in the Middle East region.

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OM eyes Middle Eastern beachhead OM offers a three + three warranty.
By  ITP.net Staff Writer Published  October 11, 2011

Component builder OM Associates is using its time at GITEX TECHNOLOGY WEEK to search for regional distribution partners. The company is keen on setting up a beachhead in the Middle East region.

The company manufactures memory modules, USB sticks and SD (Secure Digital) memory cards. The company says that, unlike other manufacturers, it builds products from scratch at the wafer level right up to the final, finished retail product. Along with OEM and ODM manufacturing, it also markets its products under two sub-brands; ZipMem and Dologix.

The component manufacturer is exhibiting at the trade show for the first time this year and is hoping to spread brand awareness and gain more exposure. Speaking regarding what the strength of the company is, Ashok Khosla, CEO, OM Associates says, “We do everything with a passion. Whatever we sell is with dedication and our main objective is that the customer has to stay with us. We cannot lose a customer and we adjust to the customer’s needs in order to allow flexibility in our business. We believe so much in our product quality that we have an amazing warranty which is three years plus three years on every product. If even on the last day of the third year you find our product is defective and has failed, we will replace it and give you an additional three-year warranty.”

When quizzed about his company’s participation this year Khosla responds, “Our purpose of exhibiting at Gitex is two-fold; we want to have more exposure in this market and we want to build brand awareness about our products. Our product range is very diverse and can suit every pocket and every market. Asia and the Middle East are the most important markets at the moment and with our diverse range we are looking for the right opportunity to make an entry.”

OM Associates was formed in 2004 in Singapore and is the only company in India to manufacture an IT memory product from start to finish. It also claims it is the largest exporter in India in its category. The firm has bases around the world in countries such as Singapore, Hong Kong, Taiwan and the United Kingdom.

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