MSI unleashes two pronged assault

Component and PC manufacturer MSI (Micro-Star International) is exhibiting at GITEX TECHNOLOGY WEEK in a bid to highlight its new GT780 gaming laptop and Wind Top AE2211 all-in-one PC.

Tags: MSI (Micro Star International Co. Ltd.)
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MSI unleashes two pronged assault The GT780 is designed for gamers.
By  ITP.net Staff Writer Published  October 11, 2011

Component and PC manufacturer MSI (Micro-Star International) is exhibiting at GITEX TECHNOLOGY WEEK in a bid to highlight its new GT780 gaming laptop and Wind Top AE2211 all-in-one PC.

MSI reckons that online gaming in the region is set to grow by as much as 40% in the coming years and is confident that its new GT780 machine is ideal to ride the trend. The Taiwan-based firm says the laptop was ‘designed by gamers, featuring a keyboard by Steelseries with multi-color backlight technology’.

The GT780 notebook features a second generation Intel Core i7 processor, a GeForce GTX 560M discreet GPU with 1.5GB of memory and a 17.3-inch LCD screen. The machine also supports RAID 0 technology, which allows you to combine two storage drives into one large virtual drive to boost overall data transfer performance.

The all-in-one Wind Top AE2211 on the hand features an energy efficient LED backlit widescreen, which MSI says is the first of its kind in the Middle East. The LED backlight is said to yield between 20- to 30-perecent in power savings when compared to traditional backlights. The machine features an Intel Core processor and THX TruStudio Pro audio technology.

Talking about the reasoning behind using Gitex to launch its products Green Lin, NB Channel Marketing Manager of the Middle East and Africa, explains, “This is the largest technology event in the region, which enables MSI to showcase the latest gaming and all-in-one PCs in the Middle East. We have seen double-digit growth in the region in the last few years and expect the trend to continue. The trade show allows us to showcase new products and reach out to new and existing customers and partners.”

MSI was established in 1985 by five founders and initially began concentrating on motherboards and graphics cards. The firm diversified its business interests in 1995 by expanding into the consumer electronics segment, manufacturing notebooks, communication devices, servers/workstations and other such products. MSI now employs approximately 18,000 people around the world.

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