Al Jazirah shows newspaper apps

Saudi publishing giant Al Jazirah is offering live demonstrations of its new apps for i-pad/phone, Android and the web on its stand in the Sheikh Saeed Halls.

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Al Jazirah shows newspaper apps Al Jazirah newspaper has new apps for its publications on show this week.
By  ITP.net Staff Writer Published  October 11, 2011

Saudi publishing giant Al Jazirah is offering live demonstrations of its new apps for i-pad/phone, Android and the web on its stand in the Sheikh Saeed Halls.

The new app offers users an exact replica of the day’s edition of Al Jazirah newspaper, but with added animations and video content accessible directly on the page. Massoud M. Al-Sharreff, marketing and branding consultant for Al Jazirah, explains: “This is a totally new product, and the first time anything like it has been available for an Arabic-language publication. Users of the new service can now access Al Jazirah exactly as they know it on their smart phone or computer, but we’ve enriched the content even further with animations, videos, the ability to link directly to advertiser’s websites and much more.”

Al Jazirah is also demonstrating its new portal for women, Arabian Women’s Journal Online (www.awjonline.com). One service on the new site that Al-Shareef is particularly proud of is AWJLook – a virtual changing room which allows women to try on a variety of clothes, make up and so on virtually without having to leave the house.

Al-Shareef  explains: “Currently it is not really possible for a woman in Saudi Arabia to leave the house on her own and go to a department store to try on a new outfit, but with this new app she can sign up and do so at home where no one can see. We think AWJ is a real first for the region. It’s a magazine aimed totally at women, but targeting the mature, intelligent ambitious Saudi woman, as well as other women in the region.”

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