Adding zest to job hunting

Recruitment website Laimoon is hoping that GITEX TECHNOLOGY WEEK will prove to be the perfect opportunity to launch its new service.

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Adding zest to job hunting Jawad says Laimoon takes a new approach to recruitment
By Staff Writer Published  October 11, 2011

Recruitment website Laimoon is hoping that GITEX TECHNOLOGY WEEK will prove to be the perfect opportunity to launch its new service.

The website, which mean citrius in Arabic, and has just come out of beta, has already had over 5,000 users, with the response from recruiters being overwhelming positive, claims Partner Ihsan Jawad.

“We’ve had a lot of recruiters interested in the platform,” he says. “We have a unique approach to finding the right match. We don’t use keywords, as our larger rivals do. Instead, we use the information provided to find a much more suitable match.”

The approach has won praise from most of the job seekers using the website too. “Not everyone likes it,” admits Jawad. “However, the reason why they don’t like it is the reason that the recruiters love it. By ditching keywords, it makes it harder for people who don’t have the appropriate experience to apply for jobs.

“It means that instead of getting 300 job applications, they get 30. However, those 30 are either the same, or even better, than the ones they would have gotten through the traditional job sites.”

He also highlights another reason why those people who have used the website so far, he claims, have fallen in love with it. “The new problem with keywords is that if the person doesn’t search for that keyword, they won’t find your job. By switching it to experience and qualification-based search, people can actually find jobs that suit their skills and experience, but that they hadn’t necessarily considered.”

However, company hasn’t only ‘fundamentally rethought’ the process of searching for jobs, according to Jawad. The company has also come up with a new approach to the website’s user interface.

“We’ve designed the UI to be as easy to use as possible. We’ve taken elements of game design to make an experience that isn’t normally considered enjoyable, fun.”

The website, which was developed in Dubai, is currently limited to sales and marketing, but according to Jawal, the company is hoping to expand into other professions soon.

2658 days ago
Richard Johnson

Using the information in the resume is the right way to determine the right fit for a position is the way to go. It looks like you are making a bold move and bringing back actual Human Resources skills to find the right person for the position. I fully support that action. I wish you success.

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