Nokia targets developers

Nokia will focus on promoting its Ovi apps store and its latest smartphones, including the Nokia N9, at this year’s GITEX Technology Week.

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Nokia targets developers Alessandro Lamanna says N9 is perfect for tech-savvy regional consumers.
By  ITP.net Staff Writer Published  October 9, 2011

Nokia will focus on promoting its Ovi apps store and its latest smartphones, including the Nokia N9, at this year’s GITEX Technology Week.

In addition to Arabic language support, the Nokia Ovi Store now offers application updates, popularity calculations and Web apps for Series 40 devices. For the first time in the UAE, Nokia also offers its users the option to purchase content from the Nokia Ovi store and directly bill it to their Etisalat mobile account.

“Nokia has further strengthened its commitment this year by participating in the second GITEX Mobile, Apps & Content World,” says Tom Farrell, General Manager, Nokia Lower Gulf. “Nokia sees this as an excellent opportunity to showcase its own range of smartphones and solutions, with its highly successful range of applications available through Nokia Ovi Store.”

Nokia is keen to engage with developers in an effort to create localised content that is easy for users to access via their smartphones and Ovi store.

“Our involvement in GITEX affords us an excellent opportunity to network with the broader developer community and to highlight the potential of working with Nokia on applications for Nokia Ovi Store, whether these be specifically for the Middle East market or with broader appeal,” Farrell explains. As an example, Nokia recently launched its Nokia Maps realtime traffic service, which provides live traffic updates for Dubai, Abu Dhabi and Sharjah, and comes pre-loaded on all the latest Nokia smartphones, including the N9. Alessandro Lamanna, Nokia’s VP of Sales in the region, describes N9 as “perfectly suited” to the tastes of regional consumers.

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