Google opens first physical store

Shop will sell the company’s Chromebook

Tags: Google IncorporatedUnited Kingdom
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Google opens first physical store Google has launched its first physical store in London. (Getty Images)
By  Georgina Enzer Published  October 2, 2011

Google has opened its first physical store in London called the Chromezone. The shop in situated inside a branch of Currys and PC World on London's Tottenham Court Road, according to The Telegraph.

Google is testing the shop as a way to sell its Chromebook laptops, which run on Google's own operating system and rely on an internet connection to function.

"Specially trained Chromebook experts will be on hand to offer guidance and advice to shoppers," the company said in a statement.

The Chromebook was previously only available online, but Google believes a physical store will help them sell as customers can see and test the product,.

The shop launch was a low-key affair, as Google said it is planning to experiment with the format and that it might open more retail outlets in the future.

"We've put a great deal of thought into the design of this Chrome Zone," Arvind Desikan, head of consumer marketing for Google in the UK and Ireland told The Telegraph.

2243 days ago
Vinod Mehra

Congratulations on Chromezone which could have been left to partners. This should not dilute focus on its primary focus search engine and advertising rather google should invest more in their core strength areas to maximize the distance from the near rivals.

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