Emax returns to Shopper

Demonstrating its commitment to shoppers in the Middle East, Emax will once again participate at GITEX Shopper this year

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Emax returns to Shopper
By  ITP.net Staff Writer Published  September 12, 2011

Demonstrating its commitment to shoppers in the Middle East, Emax will once again participate at GITEX Shopper this year.

The company says that its success at Shopper 2010 prompted a return that will be ‘bigger and stronger with an aim to provide customers a wide variety of consumer electronics at unbelievably low prices.’

Emax has been at the show for four consecutive years and says that it has become a strategic partner of GITEX Shopper. “GITEX Shopper has always been a great way to reach consumers belonging to diverse demographic groups. This year, Emax is set to bring to customers great deals on electronics, including those that have just recently arrived in the market,” says Neelesh Bhatnagar, CEO of Emax.

The company claims its pavilion will be one of the biggest areas at the exhibition. Bhatnagar continues: “Emax represents more than 300 brands, with over 100,000 products across 20 plus categories. We have also been named a UAE Superbrand this year. Living up to expectations, we have decided to occupy a larger area at the show featuring unbeatable offers on photography, audio, IT, mobiles, accessories and video, among many more.”

The company claims it is the fastest growing electronics retail chain in the Middle East, and an integral part of the US $3.2 billion Landmark Group, the retail chain that also owns other popular retail concepts such as Baby Shop, Shoe-mart, Home Centre, Splash and Lifestyle.

The electronics retail giant is planning to open more stores this year, and the company feels its participation at GITEX Shopper is a significant part of its brand awareness and ambitious expansion plans.

“Emax currently has 26 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain, and has ambitious expansion plans, which will see the group grow to over 30 stores by the end of 2011,” concludes Bhatnagar.

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