Ikoo develops marketing network

Ikoo, an online advertising network for the Middle East and North Africa, is heading to GITEX Technology Week 2011, to showcase its complete line-up of advertising products and services

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Ikoo develops marketing network Bayazidi says ikoo’s solutions allow clients to track adverts’ effectiveness
By  ITP.net Staff Writer Published  September 12, 2011

Ikoo, an online advertising network for the Middle East and North Africa, is heading to GITEX Technology Week 2011, to showcase its complete line-up of advertising products and services.

The range of ikoo’s products that will be featured at GITEX will cover different advertising objectives: audience reach, brand engagement, user response and performance. With more than 35 million users visiting ikoo network sites monthly, ikoo sees audience reach as one of its particular strengths.

Providing a variety of display banner sizes across more than 120 sites, and with sponsorships and channels that cover different audience segments, ikoo believes its network offering is yet to be matched in the region.

Also showcased at GITEX will be ikoo’s portfolio of engagement-focused products, which allow viewers to interact directly with brands and campaigns, ensuring the highest ad recall and memorability. Ikoo will also introduce its newly-launched Performance-Advertising network. The tracking platform is designed to help increase advertisers’ online revenues and sales, by allowing them to identify and execute any possible campaign improvements.

Isam Bayazidi, Chief Executive Officer of ikoo, says: “We are glad to be part of GITEX this year, especially with the new focus on Digital Advertising. With our full range of products, we are confident that we will impress all our prospective clients. We are also determined that anyone visiting our stand will walk away with an understanding of the power of online advertising, and how our products and network capabilities can fit their future marketing plans.”

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