Nokia raises Ovi’s profile

Company will display latest range of smartphones, including the N9, at Gitex

Tags: Nokia CorporationUnited Arab Emirates
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Nokia raises Ovi’s profile Nokia will be displaying its new N9 smartphone at Gitex 2011.
By  Georgina Enzer Published  September 4, 2011

Mobile Phone manufacturer Nokia is planning to display its latest range of smartphones, including the recently launched Nokia N9 at this year's Gitex Technology Week.

"Nokia has further strengthened its commitment this year by participating in the second Gitex Mobile Apps and Content World," says Tom Farrell, general manager of Nokia Lower Gulf. "Focused specifically on mobile devices and applications, Nokia sees this as an excellent opportunity to showcase its own range of smartphones and solutions, with its highly successful range of applications available through Nokia Ovi Store."

In addition to full Arabic support across all existing platforms, the latest version of Nokia Ovi Store brings enhanced consumer features such as application updates, popularity calculations and Web apps for Series 40 devices. For the first time in the UAE, Nokia also offers its users the option to purchase content from the Nokia Ovi store and directly bill it to their Etisalat mobile account.

"For Nokia, Gitex has always been viewed as the region's greatest technology showcase and an ideal platform to reach consumers, partners and local developers," Farrell says.

"Our involvement in Gitex offers an opportunity to highlight the potential of working with Nokia on apps for Nokia Ovi Store, whether these are for the Middle East market or with a broader appeal."

He adds that Nokia's strategy is all about engaging with the broader developer eco-system, especially third party developers, to create "exciting and locally relevant content" that is easy to download and easy for consumers to access through their smartphones.

"Our involvement in Gitex affords us an excellent opportunity to network with the broader developer community and to highlight the potential of working with Nokia on applications for Nokia Ovi Store, whether these be specifically for the Middle East market or with broader appeal," Farrell explains.

"Nokia Ovi Store has been growing in popularity in the Middle East and Africa, reaching six million downloads per week with continuous growth week on week."

Nokia recently launched its Nokia Maps realtime traffic service, which provides live traffic updates for Dubai, Abu Dhabi and Sharjah, and comes pre-loaded on all the latest Nokia smartphones, including the Nokai N9.

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