Nintendo 3DS sales spike 260% post price-cut
The price of Nintendo's 3DS was cut from $249.99 to $169.99 in an effort to encourage buyers to adopt the new console
Nintendo's President Satoru Iwata has said that sales of the 3DS have quickly improved, after his company dropped the price of the console from US $249.99 to $169.99. This price drop was decided after Nintendo posted its first quarterly operating loss.
The gamble has apparently paid off; Nintendo sold 50,000 units from August 1 to August 12 but after the price reduction, sold 185,000 more units for the rest of August. This was a 260% increase over the same 19 day period in July.
Scott Moffitt, Nintendo of America's Executive Vice-President, Sales and Marketing said," Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS. With Star Fox 64 3D and the new Flame Red colour launched [on September 9th], and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."
On the software front, Nintendo says that for the third month in a row, the majority of best-selling software SKUs are playable on Nintendo gaming platforms. August had five of the top 10 games and 15 of the top 20 games available on Nintendo.
As of August, Nintendo has sold more than 50 million units of software this year. Since the Wii and DS platforms were launched, Nintendo has shifted 540 million units of software combined.