UAE leads region in BCG survey

UAE Ranks 26th on Boston Consulting Group's global internet e-intensity index.

Tags: Boston Consulting Group (bcg.com)United Arab Emirates
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UAE leads region in BCG survey The UAE is the leading country in the Middle East for internet activity, according to a report from management consulting firm Boston Consulting Group (BCG).
By  Roger Field Published  September 12, 2011

The UAE has emerged as the leading country in the Middle East for internet activity, according to a report from management consulting firm Boston Consulting Group (BCG).

BCG's e-Intensity Index, which looks at the depth and reach of digital activity including infrastructure and internet access, expenditure and people's engagement with the internet, ranked the UAE 26th out of 50 countries.

The UAE came ahead of Saudi Arabia and Egypt, which were the only other two countries from the region to appear in the index, in 39th and 49th place respectively.

Out of the three MENA countries, the UAE ranked highest in terms of enablement, followed by expenditure, and engagement, while Saudi Arabia ranked higher in terms of enablement as compared to expenditure and engagement. Egypt had higher levels of engagement when compared to enablement or expenditure.

The report examined internet activity for the members of the Organisation for Economic Cooperation and Development (OECD), for the BRICI nations of Brazil, Russia, India, China, and Indonesia, and for other "noteworthy" economies, such as Hong Kong,

Singapore, and South Africa. In total, 50 countries were ranked. South Korea emerged as the leader of the overall rankings, powered by super-high-speed infrastructure, a well-developed e-commerce and digital-advertising marketplace, and high levels of internet engagement, according to BCG.

Denmark, Sweden, the UK, and Iceland rounded out the top five places, while the US - the birthplace of the Internet - had the tenth highest score.

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