Etisalat partners with Cobone

Etisalat More reward point’s customers can now get special savings on Cobone deals

Tags: Cobone (www.cobone.com)Etisalat International - UAEPartnerUnited Arab Emirates
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Etisalat partners with Cobone Etisalat has partnered with Cobone to offer their More rewards members special daily deals.
By  Georgina Enzer Published  September 11, 2011

Etisalat's ‘More' loyalty rewards has partnered with group buying website Cobone.com to offer More loyalty programme members both savings and reward points when they purchase deals from Cobone's Special Deals page.

The more that a More member buys deals through the new Cobone platform, the more loyalty points they will earn from Etisalat. These reward points can then be redeemed for product and service options from over 400 brands in sectors such as travel, shopping, donations, raffles and auctions.

"We're committed to constantly reward our customers' loyalty in exciting ways. The new partnership is an innovative step in that direction and builds on the rapid growth of e-commerce in the UAE. Our partnership with Cobone.com will provide customers with great value for money by offering twice the benefit on purchase of a single deal," said Mathew Willsher, chief marketing officer at Etisalat.

More programme members can redeem points using a combination of cash and reward points, or only reward points. 

Cobone has specially redesigned its applications so that they could be included in the Etisalat loyalty points system.

"We have worked extremely hard to put this collaboration into effect," said Warrick Godfrey, Cobone.com's head of global marketing. "We believe that we have created a system that will benefit huge numbers of Etisalat's More members and Cobone.com customers."

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