Apps more likely to get downloads on Nokia than Apple

Less apps on OVI and WP7 means apps more likely to be downloaded, says research2guidance

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Apps more likely to get downloads on Nokia than Apple Apps are likely to get more attention away from the over-served Apple market.
By  Mark Sutton Published  September 8, 2011

Mobile application developers are much more likely to get their apps downloaded from Nokia or Windows online stores than they are from Apple's App Store, according to analysis company research2guidance.

Research2guidance said that individual apps on Nokia's OVI store have on average 160% more downloads than on the Apple App Store, while Windows Phone 7 apps are 80% more likely to be downloaded and BlackBerry apps 40% more likely.

The company said that there is significantly less competition on these platforms as there are less apps, but they still have a viable user base with users that are keen for downloads. The Apple App Store has over 400,000 apps, while Nokia OVI has less than one tenth of that.

Android applications on average attract less downloads than Apple, but they are only 5% behind Apple in Q2 2011, while LG World! and Samsung's App Store are struggling to generate user attention, research2guidance said.

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