EBV Elektronik, Aptina sign EMEA distribution deal

EBV says deal will broaden its channel footprint in emerging markets

Tags: Aptina (www.aptina.com)
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EBV Elektronik, Aptina sign EMEA distribution deal The relationship with Aptina opens new opportunities for EBV, says Puljarevic.
By  Manda Banda Published  September 6, 2011

EBV Elektronik, an Avnet company and specialist semiconductor distributor in Europe Middle East and Africa (EMEA) region has signed a distribution partners with Aptina, a provider of image sensor products.

Under the accord, EBV will distribute the entire range of Aptina products to channel partners in the EMEA region.

Aptina is a global supplier of metal-oxide semiconductor (CMOS) imaging solutions. Its growing portfolio of products can be found in mobile phone and notebook computer brands, as well as a wide range of products for digital and video cameras, surveillance, medical, automotive and industrial applications, video conferencing, barcode scanners, toys and gaming.

"Image sensors, and sensors in general, are a fast growing product group. This relationship with Aptina enables us to open doors to new customers as well as strengthen our relationship with existing channel partners," said Slobodan Puljarevic, president and chief executive officer, EBV Elektronik.

Aptina's products fit a broad range of imaging applications like automotive, surveillance, medical, machine vision, scanning and as such, do fit very well in our vertical market approach," Puljarevic said.

Bernd Ahner, managing director, Aptina Deutschland, said the company is excited about its distribution alliance with EBV. "From a technical support perspective, image sensors are demanding products. With its deep technical expertise and widely distributed sales force, I see EBV as a key partner for Aptina to further increase its presence in the field and to promote Aptina's products to all market segments in EMEA. I am convinced that Aptina's product portfolio will be a  good fit to EBVs existing linecard, helping customers buy fully tailored solutions," Ahner said.

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