Al-Jammaz to start managed services trials in 2012

Saudi-based VAD to pilot cloud-based managed services in the KSA

Tags: Al Jammaz DistributionManaged servicesSaudi Arabia
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Al-Jammaz to start managed services trials in 2012 AlJammaz believes cloud-based managed services will play a critical role in how computing power will be purchased in future in the Middle East.
By  Manda Banda Published  August 28, 2011

Saudi-based Al-Jammaz Distribution, a value-added distributor within the Al Jammaz Group, says plans are already underway for the company to launch a full-fledged managed services business for its channel partners in the Kingdom.

The distributor states that the move into the managed services arena is part of its wider plan to enhance value added services to all channel segments in Saudi Arabia.

Trials for its planned managed services offerings are expected to commence in 2012 with the company expected to start offering these services after the completion of the trial phase. The distributor says it will embark on several initiatives during the trial phase to raise awareness around cloud computing and other cloud-based services to channel partners in the Kingdom.

Asim Saud AlJammaz, vice president, Al-Jammaz Distribution, said although the cloud managed services business model is still immature in Saudi Arabia, the company has decided to start with trials. He said this should lead the company to coming up with a comprehensive business model that will benefit the channel ecosystem. "As we are a channel-centric company, we believe that everything we do should benefit our reseller partners. At the moment we're still developing and refining our strategy on how best this will profit the channel not only in the KSA, but the region at large," he said.

AlJammaz said the company's strategy in the KSA has been to explore opportunities in segments that are unique and not fully developed. "The main issue with managed services at the moment is the lack of a channel business model. The other consideration has to do with the fact that managed services model in Saudi Arabia is still in its infancy hence we have to be mindful of that fact and come up with a strategy that empowers our partners," he said.

He said the company strongly believes that it needs to start where the market is not yet fully developed hence it has taken this decision to start with trials. "We are optimistic that our partners will respond positively during the assessment period," he said.

AlJammaz explained that the company believes cloud-based services will play a critical role in how computing power will be purchased in future in the Middle East. "There is no doubt that cloud computing and cloud-based managed services will be a force to be reckoned with in the Middle East IT market going forward. This is why the company has taken on the responsibility to develop a business model that will advantage its vendor and reseller partners," he said.

The addition of a managed services business unit will complement Al-Jammaz' already strong value-add distribution offering from its business units that include: System Integration, Retail, Service Provider, Professional Services, Logistics Services and, Customer Care and After Sales.

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