RIM announces three new BlackBerry Curve models

All phones come with BlackBerry 7 OS, feature integrated social networking and office apps

Tags: BlackBerryBlackberry (www.blackberry.com)Research In Motion
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RIM announces three new BlackBerry Curve models Research In Motion is getting ready to release three new BlackBerry Curve smartphones equipped with the BlackBerry 7 OS.
By  Georgina Enzer Published  August 23, 2011

Research In Motion has announced three new BlackBerry Curve smartphones featuring the BlackBerry 7 Operating System.

The BlackBerry Curve 9350, BlackBerry Curve 9360 and BlackBerry Curve 9370 are designed for customers who are looking to upgrade their existing feature phone or existing BlackBerry Curve with an affordable smartphone option.

"These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history," said Mike Lazaridis, president and Co-CEO at Research In Motion. "The new BlackBerry Curve smartphones are absolutely stunning and offer a significant performance upgrade with an unmatched mobile social experience for the millions of feature phone users in the market as well as our existing Curve customers."
The new BlackBerry Curve smartphones are ergonomically designed with a comfortable keyboard and an optical trackpad for one-handed navigation.

GPS and Wi-Fi support are also included, as well as a 5MP camera with flash and video recording. The microSD/SDHC slot supports up to 32 GB memory cards for additional media storage.

The new BlackBerry Curve smartphones also feature upgraded processors, displays and memory, and built-in support for Near Field Communications, a new technology that is enabling new capabilities including the ability to pair accessories or read SmartPoster tags with a tap of the smartphone.

The BlackBerry 7 OS has a next generation BlackBerry browser which has vastly improved performance with the WebKit browser engine, according to Research In Motion.

Futher enhancements to this next generation BlackBerry browser have also enabled smoother navigation and optimised HTML5 performance for improved gaming and video experiences.

The BlackBerry 7 OS also comes pre-loaded with the Premium version of Documents To Go, as well as a native PDF document viewer.

Cloud-based data and security solution, BlackBerry Protect is also pre-loaded. BlackBerry Protect allows users to locate their misplaced BlackBerry smartphone using GPS or remotely turn up the ringer for an audible notification if their handset is close-by. BlackBerry Balance is also integrated into BlackBerry 7, allowing users to use their smartphone experience for both work and personal purposes without compromising the IT department's need for advanced security and IT controls.

The popular universal search capability now has support for voice-activated search, so users can now simply speak to begin searching their device and the web for information.

The latest release of BBM (BlackBerry Messenger) is pre-loaded and now extends the real time BBM experience to a range of other apps, such as Foursquare, allowing users to easily interact with each other from within the ‘BBM connected' app. 

The updated Social Feeds (2.0) app has been extended to capture updates from media, podcasts, and favorites all in one consolidated view and the new Facebook for BlackBerry smartphones (2.0) app introduces features like Facebook chat and BBM integration that makes it easier for users to connect with their Facebook friends in real time utilising push notifications.

Twitter for BlackBerry smartphones is also integrated and uses real time push notifications and Social Feeds integration. 

The BlackBerry Curve 9350, 9360 and 9370 smartphones are expected to be available from September.

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