Charitable app launched in UAE

CareZone UAE-centric app allows users to support favourite charities such as K9 Friends

Tags: Application developerInnoventa TechnologiesUnited Arab Emirates
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Charitable app launched in UAE Integrated solutions provider Innoventa has launched a new mobile app that allows users to donate to their favourite causes.
By  Georgina Enzer Published  August 23, 2011

Integrated solutions provider, Innoventa has launched its new mobile app called CareZone. The app is designed to benefit companies and customers by using geo-location to indentify retail partners that participate in the CareZone social responsibility programme, which benefits several charitable causes.

 "We have developed a solution that empowers both businesses and consumers to champion charitable causes. Every time the consumer chooses a CareZone partner when looking for somewhere to eat, shop, or just hang out, they are actively choosing to benefit their favorite causes and make a difference in this world," said Ritesh Tilani, CEO, CareZone.

‘With strategic partnerships already in place with well-established players and respected brands, we at CareZone hope to influence consumer behavior and the corporate giving philosophy of businesses and organizations in the region."

App users can see messages from brands that have joined CareZone and  the app features a social media component that allows users to share their good deeds with followers, friends and family on Facebook and Twitter, thus encouraging them to support a cause through CareZone as well.

"We are delighted to join CareZone in this wonderful initiative as it provides us with an innovative way of making a meaningful impact in our community. We have always supported good causes but CareZone now offers our customers a say in which causes we support," said Dalia Dogmoch, chief baker & co-founder, Kitsch Cupcakes.

CareZone supports a wide range of causes and charities including Dubai Autism Centre, K9 Friends and the United Nations World Food Programme.

 "Mobile search and location-based software has changed the way millions of consumers decide where they are going to eat, drink, shop and entertain themselves and their families. CareZone not only places brands top-of-mind and prominently on search results, but also gives its users a direct incentive for simply visiting an outlet. Users get further rewards and benefits for their causes if they make any purchases with a partner outlet," said Tilani.

CareZone is available today on the iPhone as a free download from Apple's App Store. Nokia, Android and BlackBerry apps will be released soon. More details can be found at www.care-zone.com.

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