Saudi web use peaking before Suhoor

Saudi surfers using social networks, local entertainment portals before early morning meal in Ramadan

Tags: Effective Measure (www.effectivemeasure.com/)RamadanSaudi Arabia
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Saudi web use peaking before Suhoor Web usage is peaking during Ramadan in the hours before Suhoor.
By  Mark Sutton Published  August 23, 2011

Internet usage in Saudi Arabia is showing unusual peaks in the period leading up to Suhoor during Ramadan.

Digital audience measurement company Effective Measure said that internet traffic in the Kingdom has been peaking from 3am to 6am during the holy month.

The number of unique browsers has been reaching 700,000 on a daily basis from midnight to 3am, while on 15th August at 4am a quarter of a million unique browsers accessed over 1.2 million pages within the hour.

Social networking sites were the most popular destinations, along with local news and portals for locally-generated entertainment content.

Mobile browser use has also followed a similar pattern, with concentrated usage of mobile browsers from 4am to 6am.

"While Saudi Arabia's online population is the most active leading up to the pre-dawn meal of Suhoor, the rest of the region have shown a similar pattern of usage during Ramadan," said Brendan Ogilvy, vice president of Digital Measurement, Effective Insights.

"An understanding of seasonal trends such as Ramadan highlights the unique diversity of online communities and creates exciting opportunities for the digital industry. We wish all Muslims a great Ramadan," said Ogilvy.

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