Logicom appoints regional manager for NAL

Toni Azzi will be responsible for North Africa and Levant (NAL) region

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Logicom appoints regional manager for NAL Azzi will drive Logicom Public’s growth in NAL region.
By  Manda Banda Published  August 13, 2011

Regional distributor Logicom Public has appointed Toni Azzi as regional manager for North Africa and Levant (NAL) region, effective July 2011. Azzi's appointment comes as Logicom moves to develop its business and channel reach in the emerging markets.

The distributor has physical presence in 22 countries and employs over 500 professionals and services more than 5,000 customers in 25 countries in Europe, Middle East, Gulf, North Africa and Asia.

Azzi will be responsible for developing and executing Logicom's overall market strategy within the NAL region. In addition, he will be managing and supervising current operations and business in Lebanon, Jordan and Iraq. Azzi will also plan future expansion initiatives into the North Africa region where Logicom is looking to develop business in Tunisia, Morocco, Algeria and Egypt.

Prior to taking his new role within Logicom, Azzi was group planning and development manager for the company's EMEA region and was in charge of developing business plans, conducting strategic business planning, identifying and participating in the evaluation of strategic opportunities pertinent to the group objectives.

In addition, Azzi was instrumental in strengthening Logicom's business in Saudi Arabia when he headed the company's operations as general manager there. Azzi's personal beliefs and on-going goals is the establishment of excellent relationships with the company's stakeholders.

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