Comstor introduces Marketing as a Service

Cisco-dedicated business unit of Westcon Group Company adds MaaS as a key service offering to its partners.

Tags: Cisco Systems IncorporatedComstorWestcon Group Incorporation
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Comstor introduces Marketing as a Service
By  Ashford Published  August 3, 2011

A realization of the Resellers’ requirements

As a part of its constant efforts to provide new and highly effective value added services to the Partner Community, Comstor ME has added ‘Marketing as a Service’ to its offerings. Comstor’s MaaS offering is based on a realization & understanding of the resellers needs to have marketing support in the present dynamic economic situation. The model was developed based on the findings of an extensive survey conducted by the company earlier.

An Addition to the Six Step Cycle Approach

The Latest offering of Marketing as a Service synchronizes with  the Westcon Group’s expanded value forward approach called the Six Step Cycle which is based on the premise that any reseller when selling to an end-user goes through 6 uniquely identifiable steps namely Preparation, Approach, Discovery, Solution Design, Presentation and Implementation. Comstor’s MaaS aims at enabling the reseller during the Approach phase by assisting them in providing marketing services which are highly focused and in alignment with the Vendor Priorities as well as the needs of the end-user.

The Offering

Comstor’s MaaS offers the following services

• Strategic Management  & Business Plans
• Campaign Management
• Design Services
• Webinar & Tele Marketing services
• Data-base Management

Key Benefits

Through its keen understanding of the ICT industry as well as a highly developed marketing and support structure, Comstor's MaaS provides marketing services to assist resellers with one off projects or tailored marketing services that suit their needs. What makes Comstor’s MaaS offering highly distinguished is the unique blend of a well developed marketing system with an in-depth understanding of the Regional Channel landscape, knowledge of Vendor priorities as well as expertise due to Day-In & Day-Out Involvement in the Channel.

A Great Start

Comstor’s MaaS reflects an innovative approach in the Middle East IT Distribution Industry. The initiative aims at supporting the channel in economic conditions that are challenging and highly competitive. With its launch itself; Comstor’s MaaS has received a great welcome from the Reseller Community.

“It brings us immense pleasure to see that Comstor as always has taken a step in making their Value Added Service offerings even more helpful. We are really looking forward to availing the services offered by Comstor’s MaaS,” said Koshy Oommen, Sr. Manager - Network and Information Security, Intertec Systems.

Comstor plans to take this new service offering to its partners across the Middle East. “Comstor’s MaaS is aimed at supporting all our partners, many of whom have expressed a need for our expertise in making their Marketing activities highly effective. We have offered a wide variety of services under MaaS keeping in mind the needs of our partners,” said Renton D’Souza, Divisional Director, Comstor ME.

Media Contact:
Tushar Chawla
Marketing Manager
Board: +971 4 2998860 Xtn: 331
Mobile: +971 501457545

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