Nintendo cuts 3DS price

Poor 3DS sales and losses in this quarter have driven Nintendo to market the 3DS at a reduced price point

Tags: Nintendo Company
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Nintendo cuts 3DS price The 3DS was launched on Feb 26 in Japan with Australia, Europe, and North American beginning sales on the 31, 25 and 27 of March
By  Clayton Vallabhan Published  July 31, 2011

Nintendo has released its financial results for its first quarter, starting in April and ending in June 2011.

The company posted a net loss of 25.5-billion yen (US $332 million) in the quarter ending June 30th 2011. The same quarter last year saw a loss of 25.2-billion yen ($328 million). The firm's operating income was 37.7-billion yen ($491 million) in the April to June 2011 quarter, up from 23.3-billion yen ($304 million) at the same time last year.

Nintendo is blaming poor sales of its 3DS and Wii titles for its current financial state. According to its reports 710,000 3DS units were sold during the last quarter, which brings the grand total of global sales to 4.32-million units. Nintendo expected to reach this figure in the first few weeks after the 3DS launched.

In an effort to improve sales Nintendo is reducing the price of the 3DS from $249.99 to $169.99 starting August 12th 2011. To make up to people who have already bought the console at its higher price, Nintendo will offer anyone who connects to the eshop via wireless connection a chance to be registered in the Nintendo 3DS Ambassador program. The owners will have to connect to the eshop once before August 12th to avail this offer.

Once registered, users can download 10 NES Virtual Console games from September 1st, before they are available for the public. This includes games like Donkey Kong Jr., The Legend of Zelda and Super Mario Bros. Nintendo says that even when the paid games become available to the public, they will still be free for Ambassadors.

Nintendo will also allow Ambassadors to pick another 10 free games from the GameBoy Advance Virtual Console catalogue. This will feature games like Super Mario Advance 3, Yoshi's Island, Metroid Fusion, and Mario Kart. Nintendo added that these titles will never be released to the public.

Reggie Fils-Aime, President of Nintendo America said, "For anyone who was on the fence about buying a Nintendo 3DS, this is huge motivation to buy one now. We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."

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