Middle East business booms for EMC

Company expands into Kuwait, Qatar and Jordan

Tags: EMC CorporationForecastKuwaitQatarSaudi Arabia
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Middle East business booms for EMC Bill Scannell, executive vice president for EMC Americas and EMEA says that the Middle east is strategic for EMC business.
By  Georgina Enzer Published  July 28, 2011

Business in the Middle East is booming for EMC; according to Bill Scannell, executive vice president, Americas and Europe, Middle East and Africa.

The storage giant is currently in the process of opening new offices in Kuwait, Qatar and Jordan to add to its extensive presence across the Gulf, North and Central Africa.

 "Business in the Middle East is very strategic for EMC and is critical for our continued growth as a company and we will continue to hyper-invest in the region, working closely with our partners and customers to make sure we meet and exceed their expectations," Scannell told itp.net.

Scannell says he has also just approved the hiring of more employees for all EMC offices across the Middle East region.

"Some of our competition is declining; they are firing people, EMC is investing in more people. With our competitors cutting back there is a large talent pool of people knocking on EMC's doors and it makes it real easy for us to find good folks who know our customers, the region, our technology and get them productive right away and that is part of our growth in region," said Scannell.

Even though the Middle East has been, and still is, going through political and financial turmoil, EMC says its business in the Middle East has never been better, with growth still in the double digits.

"With all that is going on, this region continues to grow, we continue to flourish and the other major point is it is a true testament to a committed company, one that invests during good times and bad. If we were to pack up our toys and leave right now, it does not show a long-term commitment to the market and one thing EMC has done, for the 26 years I have been with the company, is we continue to focus on regions and to invest in good times and bad and to show the commitment to our partners and customers that we are here for the long-term and that builds a level of trust," said Scannell.

EMC is currently planning on investing in all regions of the Middle East to attain its growth goal of a 50% market share across the Middle East region. The figure currently stands at just above 35% in the Middle East and at 50% market share in the UAE.

"EMC business historically had been centred too much around North America, so our big focus now is really on international expansion. We have gone from several years ago having 60% of our business being in North America with 40% being outside, to today where we are about 50-50. The goal is to get 60% international 40% North America and this region is one of the fastest growing within EMC," said Scannell.

The company is finding that its fastest growth is occurring in Saudi Arabia and the UAE, but is also seeing consistent growth throughout Turkey, Emerging Africa and Middle East.

"More recently Emerging Africa and Egypt have been the highlight of the region. We just put a centre of excellence in Egypt and we have a couple of hundred people working there, the goal is to bring that to 300 in the next 12 months," said Mohammed Amin, senior vice president Turkey, Emerging Africa and Middle East, EMC.


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