Panasonic to expand eco Customer Care Centre

Vendor poised to roll out its eco service centre initiative in each GCC country

Tags: Panasonic Marketing Middle East
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Panasonic to expand eco Customer Care Centre Eco service centre to increase Panasonic’s reach,says Peter.
By  Manda Banda Published  July 27, 2011

Three months after Panasonic Middle East teamed up with Techserve to launch the eco Customer Care Centre in the UAE, the vendor has revealed that plans are already underway to extend this initiative to other GCC countries. The company states that it would like to have one service centre in each country in the GCC region.

Panasonic says the move comes on the back of the positive feedback that the eco Customer Care Centre has received barely three months after it opened its doors in Dubai.

Anthony Peter, director, Direct Communications and Customer Care Group, Panasonic Middle East, said the plan to extend the service centre to other countries in the region is in line with Panasonic's global goal of wanting to be the number one ‘green' company by 2018. "Panasonic will be 100 years in 2018 and it's the company's objective to promote green IT and eco friendly technologies globally," he said. "Along with this aim, Panasonic made pronouncements last October during GITEX Technology Week that it would promote green initiatives by bringing to market eco friendly commercial and lifestyles products."

Peter said the eco service centre is part of the company's broader green agenda where Panasonic has started putting its commitment into action. "The eco Customer Care Centre is an initiative that backs the pledge we made as part of the declarations made last year," he said.

Peter added that Panasonic is aiming to have one service centre in each of the GCC countries before extending the same initiative to Africa. "Currently, our plan is to have a customer care centre in Oman which will be followed by Saudi Arabia. We will look at Kuwait, Bahrain and Qatar but in the initial phase, the project will be kick started in those two two countries," he said.

Although Peter would not put the exact time frames when the eco centres would be set-up in Oman and Saudi Arabia, he pointed out that Panasonic is already in discussions with potential service partners in the two countries. "We are hopeful that we will launch the service centres in Oman and Saudi Arabia in the current fiscal year," he said.

Peter explained that the eco centre strategy is also intended to assist channel partners and end-users in the area of service. "As you know Techserve is well spread in the UAE and this adds another dimension to Panasonic's service capability," he said. Through the partnership with Techserve, Panasonic is not only offering IT services but encouraging businesses and consumers to safely dispose off their electronic waste. "The eco centre also acts as the collection point for Panasonic's e-waste disposal programme," he said.

Peter added that the initiative will increase Panasonic's reach in the channel and ultimately benefit end-user customers in the Middle East region.

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