Hospitality industry invests in IT

56% of hospitality venues polled by Motorola Solutions say they are planning to raise mobile investments

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Hospitality industry invests in IT 56% of hospitality venues polled by Motorola Solutions say they are planning to raise mobile investments.
By  Georgina Enzer Published  July 26, 2011

IT spending in the hospitality industry is set to rise in 2011 with 56% of hospitality organisations polled planning to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience, according to a recent Motorola Solutions study. Seventy-six percent of hospitality venues polled cited the primary reason for IT spending as guest experience.

"Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience," said Craig Mathias, principal, Farpoint Group.

The Motorola Solutions 2011 Hospitality Market Barometer also revealed that 91% of hospitality decision makers are aware of the importance of mobile and wireless technology and 78% recognise the role that mobility plays in ensuring a competitive advantage for their business.

Hospitality decision makers are now investing in mobile technologies to support customer-centric applications, designed to improve guest services by handling applications such as wireless email, guest and attendee check-in, table-side order and payment or event ticketing.

Video capabilities are also high on the hospitality venue agenda with 61% of respondents planning to deploy video capabilities such as video surveillance, video conferencing and streaming video in public access areas such as lobbies.

 "The hospitality industry is seeing the rapid adoption of mobile and wireless technology, and organizations are quickly realizing the benefits and competitive advantage associated with their utilization. Motorola offers a full portfolio of solutions to prepare hospitality organizations - including full-service restaurants, hotels and resorts, casinos, stadiums and conference centers - for the future, while improving sales and productivity, streamlining operations and increasing customer satisfaction in the near-term," said Thomas Moore, director of Hospitality Industry Solutions, Motorola Solutions.

Fifty-eight percent of surveyed hospitality organisations deploying mobile technology today have seen improved customer satisfaction.

According to the study, 59% of respondents currently deploying mobile and wireless technology have experienced an increase in employee productivity and efficiency, while 55% saw improved sales results.

Within the hospitality sector, 71% of supervisors use smartphones, 52% of security use radios, 19% of ticketing agents are equipped with VoIP, and 26% of property managers have tablets. 

Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.

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