EA's Andrew Wilson foresees end of game stores

EA Sports' Vice President Andrew Wilson reckons digital downloads are the way forward and says consumers will stop buying video games at retail stores

Tags: Electronic Arts Incorporated
  • E-Mail
EA's Andrew Wilson foresees end of game stores EA already has a digital distribution system, known as Origin, in place
By  Clayton Vallabhan Published  July 26, 2011

EA Sports' Vice President Andrew Wilson says that buying video games in shops will soon be a thing of the past, as more and more people opt for digital downloads.

"There will come a day where I think that people will stop going into Game and GameStop. And I use those purely as examples of retail. It's important for retailers and us to understand what the consumer wants in the future."

Last week Electronic Arts stepped closer to digital prospects by buying casual gaming giant PopCap Games in a deal worth over $1 billion. Prior to this, EA also nabbed social gaming's Playfish and mobile publisher Chillingo.

Wilson added, "The reality is what we're doing, which is very uncomfortable, is putting the control in the hands of the consumer and letting them decide how they want to play. And when you do that it makes us all just a little bit nervous because as humans, in our DNA, we like to have control. Giving control to anyone - our parents, our teachers, our bosses, our kids - is scary. It's going to be a fun time."

EA has already introduced the second generation of its digital distribution shop for PC games, called Origin. With the console market, EA charges gamers who have bought second-hand games to play online or to enable additional content.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code