Middle East Broadcasting Center (MBC) Group selects Limelight Networks® Integrated

Solutions for online video publishing, site acceleration and media delivery

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By  Ashford Published  July 19, 2011

Limelight Networks, Inc. (NASDAQ: LLNW “Limelight”) today announced that Middle East Broadcasting Center (MBC) has selected Limelight as its sole solutions provider for online video publishing services, site acceleration and media delivery.

MBC chose Limelight because it is the only company capable of addressing all of its requirements with a fully integrated set of solutions. MBC can therefore employ just one vendor to upload, manage, publish, deliver and analyze high-quality content, enabling it to more easily and effectively reach a global audience and maximize the performance of its sites.

MBC is the largest media conglomerate and broadcasting group in the Middle East with over 165 million viewers worldwide. Launched in 1991, it is the first pan-Arab free-to-air satellite station. Recently, MBC required both content delivery and online video platform solutions for its websites Shahid.net and AlArabiya.net. Shahid.net, the first free Video-On-Demand site that provides an archive of MBC television shows, launched in 2007 and receives four million views a day. MBC is currently revamping a new and enhanced version of the site, which will include a large archive of its own content, as well as third party content. AlArabiya.net provides live streams of news coverage 24/7. About half of the sites’ viewers are from the Gulf region, while the other half are international.

MBC chose to deploy Limelight’s integrated services—Limelight Video Platform, Limelight Site Accelerator and Limelight Deliver—for their ability to meet MBC’s following requirements:

• Guaranteed high quality video
• Video Storage and content delivery facilities for various websites
• Scalability for future requirements, including specific demands such as SmartPhones, STB or Connected TV sets support
• Pre-roll, mid-roll, and post-roll advertising
• Syndication to YouTube
• Video Analytics
• Ease of video publishing workflow
• Extensive APIs for content management

Video Platform allows publishers to efficiently manage, publish, measure and monetize their video content. Site Accelerator, a whole site delivery solution, enhances the performance of cacheable “small object” web content and can significantly reduce requests made to customerowned infrastructure. MBC also chose to employ Deliver, Video Platform’s integrated content delivery solution, to enhance the delivery and performance of “large object” videos and images.

By utilizing both Video Platform and Deliver for the entire video publishing workflow, MBC can speed the transfer for large volumes of video files, optimize ingestion points, improve player responsiveness and enhance viewer experience in near real-time as network conditions change.

Both Video Platform and Site Accelerator maximize viewer experience by leveraging Limelight’s high-speed, private global network infrastructure, which ensures the quick, seamless delivery of whole websites and high quality videos regardless of traffic or end user location.

“We’re pleased that Middle East Broadcasting Center has selected to work with Limelight,” notes David Hatfield, Senior Vice President Global Sales and Marketing, Limelight Networks.

“Over the past 20 years, MBC has grown substantially and now includes 10 FTA channels, two radio stations, a weekly magazine, portal websites and a production house. As MBC continues to expand its reach and provide additional informative and entertaining content to viewers worldwide, it can now guarantee its audience that it will always deliver brilliant online viewing experiences with well-performing sites and high quality videos. Finally, 7 of the 10 channels moved into High Definition (HD) July 1, 2011.”

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