Yalla Apps undergoes upgrade

Developer portal now open to developers in Egypt, Pakistan

Tags: Application developerE-commerceEgyptEntertainmentMicrosoft GulfPakistanUnited Arab Emirates
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Yalla Apps undergoes upgrade Yalla Apps has upgraded its developer portal, which now features an additional payment service, Paid Apps support and a new payment structure.
By  Georgina Enzer Published  July 18, 2011

Local Windows Phone 7 developer portal, Yalla Apps, has been upgraded and now features an additional payment service, called MoneyBookers, which opens the portal to developers in Egypt and Pakistan, along with Paid Apps support, to allow developers to submit and generate money from paid for apps on the Microsoft Windows Phone 7 Marketplace.

The MoneyBookers service  allows developers to sign up for the service, pay for a subscription on Yalla Apps, and generate revenue from their app sales, and the portal has also changed its charging structure, to encourage users to submit more apps

"We are excited about this major update to Yalla Apps as it is a direct response to the feedback we got from the developer community.  The growing number of developers in the region creating applications for Windows Phone 7 is very encouraging and we expect the system to improve even further over the coming months," said Alexander Rauser, CEO of Prototype Interactive.

One of the newest additions to the portal is Paid Apps support, allowing developers to submit Paid Apps and collect revenue from sales in the Windows Phone 7 Marketplace.

"Our aim is to enable people to have easy access and availability to technology, to give them the means to use their skills. The new enhancements made on the Yalla Apps platform are the perfect way of making the platform even more accessible to developers in the Middle East and Africa region, with further ways for users to make revenue from their creations and get their apps out on the market using Windows Phone 7 Marketplace," said Gustavo Fuchs, Microsoft Mobility director, Middle East & Africa.

The upgrades to Yalla Apps also include a more convenient charge structure, designed to allow developers to submit many more apps, either free or paid, with their annual subscription.

The new charge structure would allow the user to enjoy unlimited Paid App submissions, as many as 100 free app submissions and a free device unlock, for 100 credits, which are awarded to every annual subscription, priced at $99.

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