Sharp introduces Eco-Driver for MFPs

Eco-Driver is designed to help enterprises reduce costs and environmental impact of printing

Tags: GreenMultifunction printersSharp Corporation
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Sharp introduces Eco-Driver for MFPs Sharp's new Eco-Driver will create environmental awareness among users, says Chakrabarty.
By  Georgina Enzer Published  July 17, 2011

Sharp has introduced the new Eco-Driver for its Multi Function Printers (MFPs) in the Middle East, which is designed to inform users of the environmental impact associated with their printing.

Sharp says this technology will help businesses to reduce costs by saving paper and printer resources while boosting their eco-friendly initiatives.

The Eco-Driver features smart printing solutions, designed to save large quantities of paper by allowing multi page documents to be printed on both sides, or even layout four pages on one side

According to Sharp, a three page document printed in duplex and 2-pages-on-1-side layout will achieve a paper saving of 67%.

"Companies are looking for smart ways to help become greener and save money at the same time, and paper consumption is one area that can impact on both. The Eco-Driver tool is an ideal way for businesses to get their staff to monitor paper usage and to begin cutting costs. It gives a tangible, visual way of seeing how much paper has been saved by using particular settings, and will allow employees to see the positive resource saving effect they're having in their office. This promotes green thinking and being conscious of the cost of using consumables," said Gautam Chakrabarty, deputy general manager, Marketing for Business Solutions Division, Sharp Middle East.

The Eco-Driver prompts users to choose the most eco-friendly print option at every print run, it also is designed to remind users of the amount of paper they have saved using a graphic.

Eco-Driver is also designed to make the set up and integration of Sharp's Eco-Driver equipped Multi Function Printers (MFPs) easy and less time consuming for company IT specialists.

The printer also asks users whether they want to print in colour or black and white before each print job, saving ink usage when colour is not required.

"All users of printing solutions, from schools to hospitals and corporate entities to government departments can take advantage of eco-friendly tools such as Eco-Driver, seeing a reduction in costs and improvement in the economy of their paper usage while establishing a best practice print policy," said Chakrabarty.

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