SAP appoints new head of Emerging Markets EMEA

Tim Noble will now be responsible for Africa, Middle East, CEE, CIS, effective immediately

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SAP appoints new head of Emerging Markets EMEA SAP has appointed Tim Noble as head of Emerging Markets in Europe, Middle East and Africa (EMEA), covering Africa, CEE, CIS, and MENA, effective immediately.
By  Georgina Enzer Published  July 6, 2011

SAP has appointed Tim Noble to head of Emerging Markets in Europe, Middle East and Africa (EMEA), covering Africa, CEE, CIS, and MENA, effective immediately.

Noble replaces Bernd Kraus and Peter David who have been acting as interim lead and will return to their roles of COO cluster Emerging and CFO cluster Emerging respectively. 
Noble will now be responsible for working towards strengthening regional capability, driving growth and delivering innovation to customers across emerging markets in the region.

Noble will report directly to Franck Cohen, president of SAP EMEA.

"This is an incredibly exciting challenge. I look forward to building on our customer-driven strategy for growth in the region," said Noble. "Companies in emerging markets face different challenges to those in Western Europe and by executing SAP's customer focused strategy for co-innovation in the SAP ecosystem, we will continue to help customers in these markets to realise their potential as they strive to compete, both regionally and internationally."

Noble previously served as managing director of SAP UKI where he was responsible for SAP UKI business strategy and putting in place comprehensive growth plans.

"I am confident in Tim's broad experience. As managing director of SAP UKI, he built an impressive track record, achieving commercial success through the championing of innovation and pursuing a customer focused approach. Tim will now take his strong understanding of market requirements and industry knowledge to accelerate SAP's growth across the emerging markets in the region, an area in which SAP sees a unique opportunity," said Franck Cohen, president of SAP EMEA.. 

Fred Hessabi, general manager of EMEA North, will serve as interim managing director of SAP UKI until a replacement is appointed.

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