Redington Gulf FZE

Managing Director: Raj Shankar

Tags: Channel Middle East Power ListRedington GulfUnited Arab Emirates
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Redington Gulf FZE Managing Director: Raj Shankar
By  Ashford Published  July 4, 2011

Contact: +971 4 373 4000
Headcount: 490
Active Accounts: 4,800
Regional Offices: UAE, Qatar, KSA, Kuwait, Jordan, Egypt, Kenya, Nigeria, Libya, Tanzania, Uganda
Key Brands: Acer, Cisco, Dell, HP, Samsung, Toshiba, Western Digtial
Ownership: Redington Gulf is a subsidiary of Redington India which is listed on the Indian NSE.
2010 sales: $1.49bn
2008 sales: $1.19bn

Do you think distribution has recovered from recent economic upheaval?

The market has certainly come a long way, although the growth trajectory experienced during the period 2001-2007 will be difficult to match.

What were the company’s main milestones in 2010?

In September 2010, our ADC (Automated Distribution Centre) became operational, this 100,000 square feet, RFID and WiFi-enabled facility allows us to provide additional logistics and warehousing facilities to vendors and improve service levels. We acquired the second largest distributor in Turkey, Arena, in November, to target new markets. Redington also launched our ‘Partner Connect’ programme, an online integrated vendor information platform, to deliver promotions, training, resources and other value-added benefits to our resellers from Redington and our partners.
Our Value Added Distribution business grew by 30% year-on-year, and we also saw double-digit growth in both our top line and our bottom line.

What are your strategic plans for the rest of 2011?

For 2011, we are aiming to significantly grow the value-added distribution business; we are looking to add about eight to ten new brands to our portfoliom and also to focus on growing the market share of a number of our key brands. We will also look to futher expand our presence in the Middle East and Africa region, with the strategic acquisition of one more asset.


Redington Gulf remains unchallenged at the top of the Power List, not only posting by far the greatest revenue of any of the distributors covered, but also showing strong growth in revenue as well. Redington benefits from in-depth partnerships with some of the most dominant brands, and from a well established presence in sub-Saharan Africa, giving it access to markets that many of its competitors have yet to develop. Redington combines solid performance in the core distribution business, with strong offerings in the value-add sector, and its scale and investment in new facilities and presence means it is likely to be the one to beat for some time yet.

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