Metra Computer Group FZCO

EVP & MD: Mohammed Eissa

Tags: Channel Middle East Power ListMetra Computer GroupUnited Arab Emirates
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Metra Computer Group FZCO EVP & MD: Mohammed Eissa
By  Ashford Published  July 4, 2011

Contact: +971 4 397 8766
Headcount: 1,000 approx.
Active Accounts: 5,000
Regional Offices: UAE, KSA, Egypt, Qatar, Kuwait, Jordan, Bahrain, Libya, Iraq
Key Brands: HP, Dell, Intel, Acer, Toshiba, WD, Samsun, Cisco, Microsoft, Gigabyte
Ownership: Privately owned
2010 sales: $748m
2009 sales: $545m

Do you think distribution has recovered from recent economic upheaval?

I certainly think the Middle East has seen the worst of the days and has recovered from it. However, the recent unrest in several Middle East countries has again dampened the growth expected.

What were the company’s main milestones in 2010?

Growth was the key word for us in 2010, and we grew 40% year-on-year. Setting up additional in-country operations in the Middle East and providing local support to partners was very important to us. So far this has been accomplished in most of the countries in 2010.

We are also extremely happy with the brand profiles we distributed in 2010.
Last year we also opened our own dedicated logistics facility, moving away from outsourced logistics, to improve the logistics process. It is a 70,000 square foot facility in Jebel Ali, and is supported by a new ERP and warehouse management systems.

What are your strategic plans for the rest of 2011?

Strategically we are looking at new avenues of growth in Metra. Creating a value-based business unit and extending warranty services is key for us. Also we are looking to consolidate our volume business revenues, improve working capital efficiency and profitability. These are our goals for 2011.


Metra Computer showed another year of extremely strong growth in 2010, bringing more revenue share to the company than ever before. With some of the biggest brands in distribution, including HP under its belt, and with many of those vendors going with Metra for new territories, the distributor is in a good position to continue to grow.
While a lot of its strength comes from its home market of Egypt, and the effects of political unrest have yet to be reflected on the bottom line, the company’s plans to bring value-added business to its mix creates more potential for further gains.

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