Rufoof wins WSA award

E-bookstore features 70% Arabic content for iPads and iPhones

Tags: AwardsE-booksE-commerceFlagship Projects ( Arab Emirates
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Rufoof wins WSA award E-bookstore Rufoof, created by Flagship Projects, features a wide range of Pan Arab books and was one of the winners at the World Summit Award Mobile (WSA-Mobile) 2011 competition.
By  Georgina Enzer Published  July 4, 2011

E-bookstore application, Rufoof, which was developed by Flagship Projects and features a wide range of Pan Arab books, was one of the winners at the World Summit Award Mobile (WSA-Mobile) 2011 competition. The competition attracted 460 entries from 105 countries.

"We are delighted to win this UN-endorsed award in a competition involving 460 global entries. What makes us even more proud is the fact that we represented the UAE in this global contest. This world-class mobile application is one of the prominent Arabic apps on the app store," said Shadi Hasan, managing director of Flagship Projects. 

Winners of this year's UN-based World Summit Award competition featured multi-channel and multi-device content and the creative use of biometric, wireless and conventional services.

Flagship has promoted Rufoof as the primary reading application for smart phones and iPads in the Arab world.

"Through Rufoof, Flagship is showcasing its best expertise and the ability to develop creative professional content for the local and regional market," said Hasan.

Rufoof allows users to go online and view the range of book titles available, then download those they want to their device for reading when they are ready.

The application also allows users to bookmark pages, search through book titles and change the font size.

Rufoof features 70% Arabic language content and 30% English language content and the application is currently compatible with the iPhone and iPad, but Flagship is working on making it availale on more mobile platforms.

"Books at Rufoof are much cheaper than the hard copy versions with lots of free content. One of the dynamic interactive features of Rufoof is the simplicity in using content. Moreover, books are carefully picked, monitored and controlled by Flagship," said Hasan. "Using the international ePub standard format for eBooks, Rufoof is the ideal platform for Arab audience to buy, read, surf all sort of books from our library of thousands of books already in place."

Rufoof was in the category of outstanding best-practise developments and was declared a WSA winner.

"All those winning the WSA, from Colombia to India and from Ghana to Lithuania to the Arab world, can be proud as they have shown that great digital content is produced all over the world and as they have won against over 460 other competitors for this prize," said Professor Dr Peter A Bruck, chairman of the World Summit Award Board of Directors.

The WSA awards, which began in 2003, recognises the achievements of content designers and application producers in eight categories.

WSA Mobile award winners will present their products and projects at the WSA 2011 Winners Events in Egypt, later this year.

Eighteen of the WSA winning projects came from Europe, China, India, New Zealand and Singapore won two awards each and Egypt to home one award.

Winners were decided by a panel of international judges in Hong Kong.

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