FDC International FZE

COO/VP: Marissa Safe

Tags: Channel Middle East Power ListFDC International FZEUnited Arab Emirates
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FDC International FZE COO/VP: Marissa Safe
By  Ashford Published  June 28, 2011

Contact: +971 4 870 3333
Website: www.fdcinternational.com
Headcount: 220
Active Accounts: 650
Regional Offices: UAE, KSA, Lebanon, Egypt, Kazakhstan, Jordan, Kuwait, Iraq
Key Brands: Acer, Apacer, Asrock, Asus, ECS, Intel, Kaspersky, Kingston, Lenovo, Liteon, Packard Bell, Palit, Plextor, Seagate, Shuttle, Sony, Western Digital
Ownership: Privately owned
2010 sales: $405m
2009 sales: $344m

Do you think distribution has recovered from recent economic upheaval?

It has been very tough, but if the challenges in the Middle East hadn’t have happened, our growth would have been much, much greater. We have lost business in Egypt, in Yemen, in Bahrain, in Iraq, in Libya, and we think that this year, just to sustain and grow the business, has been an exceptional effort from our team.

What were the company’s main milestones in 2010?

Mainly our growth came from in-country investments in Saudi Arabia, Lebanon, Jordan and Iraq. We have opened an authorized service centre for Lenovo in Iraq that has helped us to grow the business. We have also diversified our portfolio outside of just components. We have taken new lines for Lenovo and Acer, as well as adding Packard Belland, and our volume of business for Asus has gone up. We have also deployed a business intelligence system, which gives us clarity into our business and allows us to move in the right direction, put investment in the right countries and so on.

What are your strategic plans for the rest of 2011?

We have invested in opening an enterprise division. We believe that both sides of the business should grow, not only the revenue, but the bottom line is very important. There is a lot of demand for services and for total solutions, software, hardware, infrastructure. We are also looking to strengthen our attachment to existing vendors, and work on the quality of the business.

Verdict

FDC this year once again reports strong growth, despite feeling the impact of political unrest in several markets.

The company attributes its strength to a diversification of its portfolio, to give it more opportunities outside of its traditional components base, and the deployment of business intelligence systems a growing trend among the region’s distributors, to better understand and react to market conditions. FDC has also recently opened a major new facility in Jebel Ali, to improve its strength in logistics and fulfillment for the region, as well as taking awards from Lenovo and Western Digital in the past year, to demonstrate its commitment to vendors.

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