Logicom Dubai LLC

GM: Demetris Demetriou

Tags: Channel Middle East Power ListLogicom DubaiUnited Arab Emirates
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Logicom Dubai LLC GM: Demetris Demetriou
By  Ashford Published  June 28, 2011

Contact: +971 4 507 8888
Website: www.logicom-group.com
Headcount: 170
Active Accounts: 2,000
Regional Offices: UAE, Bahrain, Oman, Qatar, Kuwait, Jordan, Lebanon, Jordan, KSA
Key Brands: Cisco, HP, Microsoft, Intel, Kingston, APC, Symantec, Belkin
Ownership: Publically listed on the Cyprus stock market.
2009 sales: $280m
2010 sales: $305m

Do you think distribution has recovered from recent economic upheaval?

The business is still recovering. The crisis has had a negative effect on both disties and the channel, but it has made us more sophisticated and prudent.

What were the company’s main milestones in 2010?

2010 was very challenging, but we managed to reach our highest turnover ever with good profitability.

What are your strategic plans for the rest of 2011?

We are enhancing our operations and structure, and are beginning the construction of our new warehouse and office facility in Jebel Ali. We have decided to focus on streamlining our operations and tidying house, in order to expand when things change. We are looking at activities in territories like Iraq and Africa. Although we are not expanding now, our numbers have very much over-achieved for the start of 2011, so the trend for the year is very good.

Verdict

Logicom is another distributor taking a cautious approach to business for the time being, while still building its base. The company added vendors Belkin, Adobe and Hitachi to its line up, and is looking to new markets, with strong performance from Saudi Arabia, so taking a steady approach to expansion could prove wise.

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